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October 24, 2010 / Matt Gerardi

Mobile Advertising Up 79% in 2010, Expected to Reach $1 Billion in 2011

According to a report by eMarketer, a web-based business analysis company, advertising on mobile platforms — cellphones, smartphones, tablets — has increased 79% since September 2009. The report also projects the growth of the mobile ad market to reach beyond $1 billion at this point next year.

Much of the growth is attributed to the summer launch of Apple’s iAd program, which offers advertisers ways to get ads to iPhone users while in applications.

The expected growth in 2011 is based on the rollout of  Google’s mobile advertising network. In 2009 Google acquired the mobile advertising company AdMob and has since been taking a “mobile first” approach to developing new infrastructure and advertising.

The increase in smartphone penetration is also a factor in mobile ad growth. The more smartphones that are in the market, the more advertisers can use more media-rich ad campaigns.

The largest advertising method in mobile is sending text messages directly to users. With the increase in smartphone use, however, other methods are beginning to grow and are expected to overtake SMS-based ads by 2012. This includes video, search and display ads, all of which Google and AdMob will be supporting in a big way — especially display ads.

This is all just more evidence to support the notion that mobile platforms are a legitimate and increasingly important pillar of media consumption.

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One Comment

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  1. lew247 / Oct 26 2010 12:52 pm

    Good. It seems like Americans are increasingly relying on and using their mobile devices – and I think growing mobile Ad revenues are a reflection of this trend.

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