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November 29, 2010 / Matt Gerardi

Salon.com Is On The Market

The Wall Street Journal is reporting that Salon is looking for buyers or merger opportunities. (Wall Street Journal)

The online news stalwart has been bleeding money for the past few years, reportedly losing $15 million in the last five years, and is now seeking partners that it’s executives think will help put them back in the black.

Salon CEO Richard Gingras has said he is “considering all options” when it comes to buyer or merger opportunities.

The Wall Street Journal has a list of possible buyers including The New York Times, Time-Warner, AOL, Yahoo, and Comcast/NBC Universal. (WSJ)

Salon’s debt seems to be the single biggest factor holding back potential buyers. Picking up a flailing  non-niche media company in the current media climate is a massive risk and one most companies are probably not likely to take.

 

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